How We Help YOU

Africa is a huge complex continent of 54 countries, thousands of languages and cultures and over 1.3 Billion people. As a result of this complexity we decided to simplify Africa Market Entry for you in the 3 clear steps outlined below:


Your FIRST STEP is with our Crane INSIGHTS. Crane has published various reports on business in Africa as well as selling in Africa.
These reports will outline the steps you will need to take to be successful in Africa backed by on-the-ground evidence.
To get access to any the reports make sure to contact us immediately by email to get exclusive access.

Africa Launch Strategy Session

On our NEXT STEP together we provide the opportunity to schedule a strategy session to analyze where you are and how we can fast-forward your Africa Launch. Our emphasis is on demystifying the process, avoiding the mistakes many companies make and avoiding the inherent risks of investing in a new market. By the end of this session we will have chart the path of your Successful Africa Launch.

A to Z Successful Africa Launch

The THIRD STEP is the most important. Here we take you through the Successful Africa Launch Process we have crafted.
Being based in Nairobi gives us the unique capability to provide up-to-date, on-the-ground start to finish Africa Market Entry services. From Market Intelligence, to Research to finding Suitable Local Partners and finally Customer Acquisition. We absolutely love doing this and are good at it

Our Story

Our Story

In 2010 when the world was beginning to recognize Africa as business destination, Crane was founded by David Karanja.
The name Crane is taken from building cranes. As cranes are used to build tall buildings, Crane aims to build your company and the African continent to the highest levels of success. For this reason, since 2010 we have demystified and explained what it takes to succeed in Africa to a select group of clients.
With the numerous growing opportunities in Africa, Crane is now taking this simple message to every businessperson and executive in the world, whether a foreigner or an African. That:

"You too can succeed in Africa!"

We now invite you to join us below in this first step to success in Africa.